I’m selling my home, and I’m underwhelmed by my salesperson’s marketing plan. She’s the expert, so should I keep quiet and go along with it?

It’s your home for sale, so it’s ultimately your call on how it should be presented to buyers. That said, your salesperson is a valuable and knowledgeable resource, and you should listen to what she has to say: she might have created her marketing plan to save you money, or because she didn’t believe a more extensive campaign would be effective or necessary for selling your home. I hope you discussed her general approach to marketing and selling properties before you agreed to sign with her brokerage.

You should also remember that additional services such as targeted marketing or home staging could cost you extra money. Moreover, your salesperson’s brokerage may only provide a limited range of services. Check your listing agreement. Have you spoken to your salesperson about your concerns with her marketing plan? Quite often, disputes between a salesperson and a client can be resolved with a frank discussion.

Your salesperson can best help you when she understands what you want. Whenever you enter the real estate market, you should always be an active participant in the buying or selling process.

What does that mean? For starters, it means you should never feel pressured into making a decision that doesn’t feel right to you. For example: your salesperson may ask if she can host an open house, or place a key to your front door in a lockbox for easier access when you’re not home. If you have questions or concerns about any of your salesperson’s marketing strategies, talk them out.

It also means performing your own due diligence: working with your salesperson to ask the right questions, understanding and completing any required paperwork, conducting your own research (when necessary) and being open and upfront with your salesperson and buyers about the features and overall condition of your home. If you’re still not satisfied with your salesperson’s approach, it may be beneficial to speak to the Broker of Record about getting a new representative or adjusting the marketing plan.

“Be an active participant in the process” is one of four must-do tips that form the basis of the Real Estate Council of Ontario’s new campaign to remind consumers of their rights and responsibilities when they buy or sell a home. Be sure to check out the RECO booth if you’re visiting either the Baby Show this weekend, or the ZoomerShow on October 27-28, both at the Enercare Centre. We’ll also be at the International Centre for HomeFest on November 2-4, and the Metro Convention Centre on October 20 for the Newcomers Canada Fair.

If you have a question for Joe about the home buying or selling process, please email askjoe@reco.on.ca.

Joseph Richer is Registrar of the Real Estate Council of Ontario (RECO). He is in charge of the administration and enforcement of all rules that govern real estate professionals in Ontario. You can find more tips at reco.on.ca, follow on Twitter @RECOhelps or on YouTube at http://www.youtube.com/RECOhelps.


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