Registrants will come to experience and rely on RECO as a valued partner in a vibrant real estate industry and their own success Increase registrants’ understanding of RECO and its role Objectives for 2017–19 2017 Accomplishments Increase registrant engagement in the process of enhancing standards and promoting professionalism • Continue to educate registrants about compliance issues and RECO’s consumer protection role through bulletins, articles and videos • Continue to improve communications for registrants while urging them to share RECO materials with clients; update toolkit of consumer education materials with timely resources • Create two professionalism videos each year, as well as “how to” videos to assist registrants in navigating RECO processes; create additional videos on an as-needed basis • To maximize participation, conduct two webinars with CEO and Registrar or other senior RECO representatives for brokers of record and executive officers of local boards and associations • Published 30 articles in 12 editions of For the RECOrd, RECO’s registrant newsletter e-blast • Promoted toolkit of consumer education materials that registrants can co-brand and share with their clients • Broadcast webinar in spring 2017 with Registrar and Chair for industry leaders: brokers of record and executive officers of local boards and associations • In fall 2017, reached out to industry leaders via Town Hall tour to discuss issues related to a shared goal of enhancing consumer protection and professionalism. Tour visited seven communities across the province. Final meeting in Toronto was webcast to all registrants and the public. The Town Hall tour was held in lieu of RECO’s second planned webinar How we will measure success Measuring success • Continue to issue timely articles in For the RECOrd monthly e-blast • Continue face-to-face interactions with registrants at trade shows and speaking opportunities • Conduct ongoing analysis of e-blast analytics to assess opportunities for growth in registrant engagement • Participated at 12 registrant trade shows, delivered presentations at 18 events and had face-to-face interactions with registrants at events with an estimated attendance of 10,650 • 102 e-blasts sent to registrants in 2017, and received 1,400,026 opens. Of this total, For the RECOrd e-blasts received 438,874 opens 36/ RECO 2017 ANNUAL REPORT/REPORT ON OBJECTIVES