A Guide to Social Media | 6 Facebook When you use Facebook to advertise, all content must comply with REBBA 2002. Registrants should be diligent to ensure that they are accurate in their statements and are not misrepresenting or providing false or misleading statements. RECO’s Continuing Education Elective, Social Media for Real Estate Professionals, provides further information on creating custom covers and using Facebook for advertising. The Facebook basic profile details do not comply with the Advertising Guidelines for either a personal or business page. To comply, you must create a custom cover that displays the minimum advertising requirements. Custom covers are easy to create and you may use the Facebook Help Center to assist you with this process. Facebook helps you connect and share with the people in your life.