RECO Roadshow: Be Home Smart consumer campaign is hitting the road!

Buying or selling a home is one of the biggest transactions most people ever go through. That’s why RECO is launching the Be Home Smart consumer education campaign in early September.

It will help educate Ontarians about what they need to know before they buy or sell a home. And, we’ll be reminding them of the benefits of working with a registered real estate professional.

Interactive booth to test Ontarians’ real estate IQ

At the centre of the campaign is an interactive display booth that will travel to bridal shows, baby shows, boomer shows and shows for new Canadians in 13 locations across the province this fall and into 2017. At the booth, consumers will have the opportunity to test their real estate IQ in an interactive quiz, have their photo taken in front of their dream home, and receive a personalized version of the Reconnect newsletter.

Along with the roadshow, we’ll be reaching out to home buyers and sellers through the media, blogs, online advertising and social media.

How you can get involved

We encourage you to get involved. Visit us at any of the shows or encourage your clients to drop by. And, be sure to follow along on Twitter, where we’ll be posting more information about the events and other campaign details. Additionally, new resources will be added to the Registrant Toolkit in the weeks ahead.

Stay tuned for more info

We’ll be sharing more information about the campaign and how you can get involved in the weeks ahead, including a sneak peek event just for registrants.

Event schedule

Upcoming shows include:

    • Canada’s Bridal Show – GTA – September 9-11, 2016
    • Baby Expo – London – October 1-2, 2016
    • Zoomer Show – GTA – October 29-30, 2016
    • BabyTime Show – GTA – November 11-13, 2016

We’ll be announcing more shows in the coming months.

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  • Ministry of Government and Consumer Services website